"This is the most exciting development opportunity in Europe. Improving
a central London area on this scale will never happen again in our lifetime"
Norman Foster
If the area becomes successful, wont rents become too high for local businesses?
In the central area where concentrations of pedestrians will be greatest, it is fair to assume that the rent levels will be affordable only by the most successful traders. Away from the centre, rents will be expected to reduce accordingly, but a relationship will be established between the strength of an individual trading location and the rent cost of occupying premises. In other words, the competition for space will influence the rent levels in a particular location.
If the Elephant and Castle is going to become a successful destination for shoppers, then every business within the area will have to rethink how it can fully participate in those changed circumstances. It is essential that businesses start to think about that now.
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